Active Club was introduced as Qatar’s first community sports rewards program, designed to encourage active lifestyles through a system of exclusive benefits and incentives.AND Marketing & Events conceptualised and developed the brand identity, establishing a clear and recognisable foundation for the program. Building on this, the team supported the development of the Active Club mobile app, translating the brand into a functional digital experience.The platform was designed to guide users through a simple and engaging journey, from participation to rewards, creating a structured loyalty program that connects activity with tangible benefits.