RKN, a sports retail concept by Blue Group, was introduced as a hype-driven flagship store in Msheireb Downtown. AND Marketing & Events was tasked with developing the brand identity for the launch.The identity draws directly from the name RKN meaning “corner” shaping a visual concept that reflects both the idea of a physical retail corner and a curated hub for sports culture. The logo and supporting elements were designed to match the brand’s tone: energetic, contemporary, and rooted in street-inspired retail.From concept through to final design, the focus was on creating a distinct and recognisable identity that could stand out within a competitive retail environment.