The launch of Qatar’s Digital Agenda 2030, led by the Ministry of Communications and Information Technology (MCIT), brought together over 500 VVIP and VIP guests for a high-level unveiling of the country’s digital transformation roadmap. AND Marketing & Events was appointed to design and deliver the event environment, covering branding, staging, audio-visual production, and on-ground execution.
Year
2024
Client
MCIT
Category
MINISTERIAL EVENTS
Project Duration
1 DAY
Research
The focus was on understanding how to present a policy-driven initiative in a live event format. Attention was given to audience expectations at government-level events, balancing clarity of communication with visual engagement.
Design
The stage and visual environment were developed to support focused content delivery, with large-format screens, controlled lighting, and a clean visual language that reinforced the message without distraction. Branding elements were integrated across the space to maintain consistency.
Development
AND Marketing & Events managed the full on-ground delivery, including production setup, technical coordination, and guest management for a high-profile audience. The event was executed within a controlled setting, ensuring smooth flow across all program segments.
Concept
The idea was to translate a complex national strategy into a clear, experience-led narrative. Instead of relying solely on presentations, the event was structured to guide the audience through key themes innovation, connectivity, and future readiness through a combination of visuals, sequencing, and staging.
