The Ministry of Environment and Climate Change (MOECC) launched the Qatar National Environment & Climate Change Strategy 2021, outlining the country’s direction on sustainability and environmental policy. AND Marketing & Events contributed to the project through brand identity development and support across event planning and execution.
Year
2021
Client
MOECC
Category
MINISTERIAL EVENTS
Project Duration
1 DAY
Research
The focus was on how to present a technical, policy-led strategy in a format that remains accessible to a mixed audience of officials and stakeholders. The content carried weight, so the environment needed to support understanding rather than interpretation.
Design
The brand identity and event visuals were developed to reflect themes of environment, responsibility, and long-term planning, using a restrained visual system that could carry across all touchpoints.
Development
AND Marketing & Events delivered the branding and supported the event rollout, ensuring that visual elements, production, and on-ground execution followed a consistent direction throughout the launch.
Concept
The approach was to translate the strategy into a clear visual narrative. Instead of adding layers, the aim was to organise information in a way that could be easily followed within a live setting.
