The Primary Health Care Corporation (PHCC) Corporate Forum 2022 was held under the theme “Tamayouz” (Excellence), bringing together over 550 attendees for a structured, high-level gathering. The program concluded with a plated lunch, requiring coordinated service within a formal setting.
Year
2022
Client
PHCC
Category
CORPORATE EVENT
Project Duration
1 DAY
Research
The starting point was understanding the expectations - where clarity, timing, and structure take priority. The flow of the event, from presentations to dining, was planned to maintain focus without unnecessary transitions.
Design
The environment was designed to support visibility and focus, with a clean stage setup and controlled visual elements. Branding was integrated across the space without overwhelming the setting, maintaining a formal tone throughout.
Development
AND Marketing & Events delivered the project across branding, stage, audio-visual production, and event management, coordinating both the forum and the dining component to run as a single, well-paced program.
Concept
The approach was straightforward: keep it clear and purposeful. The theme of “Tamayouz” was expressed through restraint rather than excess allowing content, speakers, and messaging to lead the experience.
